It’s very important for any brand to use a Facebook business page to represent the business. If a business posts several posts a day for several days in their Facebook page and then, suddenly disappears, possibly even for weeks, this isn’t just a problem from the perspective for the followers and potential customers, it impacts on that Facebook page considering the Facebook’s algorithm which works in the back end. One of the biggest mistakes we have seen in digital marketing is using a Facebook profile rather than a Facebook page for any business. Any business shouldn’t use Facebook profile as a platform to promote their business; they will not be able to run any ads or campaign or posts promotion using their profile only. Any business can be benefited by using community features in Facebook. When businesses create any Facebook groups from their page for the sole intention of selling to members, the success can be a godsend because this feature allows users to connect with each other about common interests.
Many business owners think the expenses regarding Facebook Ads are just expense, actually creating a specific Facebook ad campaign; it’s wise to consider investing at least part of the marketing budget into the digital platform. These marketing expenses are ROI oriented and Facebook provides complete report for every ads or campaign. As we’re explaining about the most common mistakes that businesses make on Facebook, our suggestion is comments of any brands shouldn’t be left entirely unmonitored. Users are making the effort to comment and brand should make them realize that they’re listening. Businesses those engage with their commenters are typically more successful than pages that ignore comments. And negative comments can easily move out of control and impact the business in long-lasting ways. So every brand should be taken care those negative comments and answer them tactically. At the last but not the list, business page shouldn’t be vague or unclear in any way, especially with the key information most users are seeking, such as address, contact information and description of products or services etc. This might cause the brand for losing the potential customers.
